Jackie Chan Untagged

摘要

In a new "Go Tagless" TV ad campaign to promote the Hanes Tagless Undershirt, action star Jackie Chan becomes so irritated by his itchy T-shirt tag that he performs daring acrobatic feats in an effort to scratch the offending area. In the commercial, which is now airing, Chan is shown fighting with an animated tag on the back of his shirt. In an attempt to escape from the persistent rubbing, Chan runs up a pole and becomes suspended in midair. "It's a visually unique spot," says Eliza Randall, executive producer at Hydraulx in Santa Monica, California, and a member of the supervision team on set. "The use of digital effects to advertise a product is certainly a departure for a manufacturer like Hanes." The spot's concept, which promotes the idea that tagless is better, was conceived by the Martin Agency in Richmond, Virginia. The agency contracted Hydraulx, which worked with director Matthew Rolston of HSI Productions/Venus Entertainment, to generate the visual effects.