A USER- CENTERED DESIGN APPROACH TO PERSONALIZATION

摘要

Personalization is a toolbox of technologies and application features used in the design of an end-user experience. Features classified as "personalization" are wide-ranging, from simple display of the end-user's name on a Web page, to complex catalog navigation and product customization based on deep models of users' needs and behaviors. Similarly, personalization technologies range from commonplace use of databases, cookies, and dynamic page generation, to esoteric pattern matching and machine-learning algorithms, rule-based inferencing, and data mining.