Athique notes that the mass media in India "represent one of the most complex fields of communication to be found anywhere in the world (p. 1). In this volume he examines those mass media in terms of technical infrastructure, commercial organization, and cultural formation. Given the rapid changes in India since the 1990s, the media in India offer a lab for studying what can happen with the development of new technologies, the shifting of finance and investment, population shifts, and different kinds of migrations. Athique refers to some of the thinking of Marshall McLuhan as a way to look at how media form and how media ecosystems work in India; this allows him to examine not just the media themselves but also the economic structures, the cultural structures, the audiences, and other aspects of the mass media.
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