BITE-SIZED MARKETING: REALISTIC SOLUTIONS FOR THE OVERWORKED LIBRARIAN

摘要

This year brought two new books on marketing in libraries published by the American Library Association. The title of the first book, Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, will immediately resonate with many in the library profession today. The authors of this book recognize that the idea of marketing may seem an overwhelming concept to many librarians who imagine that the "M word" entails launching large scale campaigns that are costly and time-consuming.