New Sensations

摘要

In the aftermath of the 1958 recession, automakers hoped the 1959 selling season would improve their fortunes. Not surprisingly the competitors in the upper-medium-price class focused on that timeless theme of newness. After all, what could be better to help car shoppers forget a painful year than a new car? An advertisement in the November rn1958 issue of Holiday magazine said the rn1959 Oldsmobile promised the "start of a new styling cycle." Most Olds ads that year featured color illustrations and little copy with the catchphrase "discover the added values in Oldsmobility."