In the Thirties, many advertisers borrowed a sensationalistic tabloid style rom newspapers of the day and used it for national magazine campaigns. The look was especially popular with automakers during the waning days of the Great Depression. Typically the genre featured large headlines, lots of copy, and photos that were often heavily color-retouched. Nash used this tabloid look in 1937 and placed full-color ads in popular titles including The Saturday Evening Post, Collier's, and Life.
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