1979-85 Cadillac Eldorado: Return on Investment

摘要

On September 28, 1978, General Motors dealers introduced newly downsized 1979 Oldsmobile Toronado, Buick Riviera, and Cadillac Eldorado personal-luxury coupes in showrooms across America. Four days earlier, a GM advertisement that focused on the technology, comfort, and quality built into the stylish front-wheel-drive trio had appeared in Sunday newspapers. The new cars, which for the first time shared a common platform and basic body structure across the board, were "Designed and engineered for a changing world," the ad's headline proclaimed.