Gotta Have It!

摘要

To find out the concerns and needs of independent retailers, I spent a lot of time at the HIA show interviewing storeowners who stopped by the CNA booth. One of my questions was, "What promotions do you do during the year?" Several stores around the country had interesting and varied promotions to tell me about. To my surprise, however, many felt that their weekly or monthly sale ads in the newspaper were their promotions. Unfortunately, running price-based sale ads is not a promotion. Other storeowners stated that having a Clearance Sale after Christmas and an Anniversary Sale event were the only promotions they held during the year. Your Anniversary Sale is a great promotional event, but why stop there? You need more!