Keep Britain Tidy Merger

摘要

Keep britain Tidy and Waste Watch, campaigners for sustainable living, have joined forces. In an email from Phil Barton, chief executive of Keep Britain Tidy, which informed key industry figures of the move, he said: "The decision, taken by both trustee boards, follows a year-long strategic alliance and brings together two similar and like-minded charities with distinctive, but complementary agendas. "Both brands will be retained in the merger, but Keep Britain Tidy will become the trading name. Waste Watch's practical, grassroots action to encourage people to live more sustainably and Keep Britain Tidy's experience in campaigning and local environmental quality will allow the merged organisation to grow and engage a wider audience," Barton also wrote in the email. Waste Watch chair, Matthew Bennett, will become vice-chair of the new board working with Keep Britain Tidy chair, Mike Phillips.