Down to zero

摘要

In January 2018, high-street supermarket Iceland revealed an ambitious pian to eliminate plastic packaging from all its own-brand products within five years. In doing so, it became the first major UK retailer to make such a commitment. The privately owned, family-run firm that specialises in frozen foods initially implemented initiatives such as replacing difficult-to-recycle black plastic trays in prepared meals with paper-based alternatives. The ultimate aim of the scheme is to reduce the 13,000 tonnes of plastic packaging Iceland Foods generates per year to zero by 2023.