机译:中国的互联网公共平台如何提高客户参与意愿?蚂蚁森林的探索性研究
Changshu Inst Technol Business Sch Changshu Jiangsu Peoples R China;
Jeonbuk Natl Univ Dept Business Adm Jeonju South Korea;
Changshu Inst Technol Business Sch Changshu Jiangsu Peoples R China;
Changshu Inst Technol Business Sch Changshu Jiangsu Peoples R China;
Openness; Interactivity; Co-creation value; Internet commonweal; Participation willingness; S-O-R framework;