Lafley's LAW: If You Want to Win Become a Game-Changer

摘要

The best way to drive growth and win competitively is to innovate. Simple, but hard to do consistently. In June 2000, A.G. Lafley received a call from former Procter (5 Gamble CEO John Pepper asking him if he was prepared to accept the CEO position at the company. Lafley was stunned; he had met with his boss, then CEO Durk Jager just the day before, and had no idea he had resigned. In the coming days and months, Lafley undertook a hard assessment of the predicament of the company where he had spent most of his professional life. P&G had already issued a profit warning in March. It would soon issue another that June. Too many products and organization initiatives were being pushed into the market before they were ready. While Lafley's business in North America was delivering, his other responsibility, global beauty care, was not going to make its numbers. Other businesses were in worse shape.