MIAMI SUNSHINE BRIGHTENS BLOOMINGDALE'S

摘要

Alighting strategy driven by focus groups may sound a bit unusual, but it fits right in with Bloomingdale's new customer-friendly design philosophy. The retailer is turning up its illumination in response to the most commonly voiced complaint in its focus groups: insufficient lighting. Its new store in Aventura Mall, Miami, shows the full extent of its commitment. With a street-facing, all-glass facade, it was built from the ground up to be light and bright.