Catalog Users 'In the Wild': The Potential of an Ethnographic Approach to Studies of Library Catalogs and Their Users

摘要

An increasing number of library user studies are employing ethnographic techniques as an alternative to more traditional qualitative methods such as surveys. Such techniques, however, are only beginning to see significant application to catalog user studies. Beginning with a discussion of the applied ethnographic method and its current usage within the field of Library and Information Science research, this article will assess methods that have traditionally been applied to studies of catalog users and present the case for the potential of an ethnographic approach for future catalog evaluation and design.