Tim Clarke

摘要

Retailer Tim Clarke, owner of Romford-based Clarke Carpets - this year celebrating its 30th anniversary - is a firm believer in promotion. And he puts his money where his mouth is. For instance, he took a stand at this year's Ideal Home exhibition in London to promote himself to the consumer. He only wishes more manufacturers would do the same. Because they don't, he says, some potential purchasers are of the impression that a £10sq yd carpet is expensive. He finds that awareness of individual brands is limited: customers rarely ask for product from a specific manufacturer. And he would like to see the launch of a consumer flooring magazine. 'This would enable all the manufacturers to promote their products directly to the public. Anyone with a genuine interest in buying flooring for their home would find such a publication of benefit.'