The opportunities for prepaid - the need for an international trade association

摘要

Trade associations are springing up for every part of the cards business. With the credit and debit card markets rapidly becoming saturated, it seems only I natural that the retail and financial sectors should be working together to form an association to serve the burgeoning prepaid cards market. Here Ken Howes, director, Edgar, Dunn & Company and vice chair of the Prepaid International Forum (PIF), discusses the background to the new industry association, and examines the opportunities and risks for organisations operating in this market.