Hershey gives candy aisle a fresh, exciting look at Winn-Dixie store

摘要

The Hershey Co. is trying to make the candy section more exciting - and testing has shown that the new displays can boost sales by double-digits. The chocolate maker has designed a "store within a store" for the candy section at Winn-Dixie's Baton Rouge, La., location, with bold displays staged in a circular formation to replace the traditional candy aisle. The new "Candy Experience" section displays Hershey's own products as well as those from competitors. The stands are topped with enticing icons such as a large Reese's Peanut Butter Cup, a Hershey's Kiss or M&M'S. And, the section also features colorful graphics and convenient organization by usage occasion.