Disruption 101: How brands can stand out

摘要

With just seconds to of shoppers browsing store shelves - or scrolling through webpages - it's not easy for local, regional or global brands to make their products stand out. It's even more difficult to totally rethink a category or a market, giving consumers something they didn't know they needed or wanted. But, according to a new white paper from Euromonitor, there are ways to move beyond innovation and into disruption, creating opportunities that didn't exist before.