Home Improvements

摘要

Increasing a brand's in-store visibility without enlarging the size of the package or boosting the number of the packages on the store-shelf, can be a tricky packaging challenge. Tricky but not impossible-thanks to the fast-growing decorative process for plastic packaging called In-Mold Labeling (IML). Offering an effective means of enhancing the visual aesthetics and graphics appeal of the plastic package in efficient, cost-effective manner, this labeling technique has gained considerable popularity in the European marketplace over the last 25 years. In large part, the practical simplicity of the IML process has been one of its biggest selling points.