It's one thing to develop an environmentally-friendly packaging solution, but it's a whole different ball game when it comes to making that product in sufficient commercial quantities to really make a difference in moving the cause of packaging sustainability forward in a major way in the CPG (consumer packaged goods) marketplace. But after five years of knocking on CPG brand-owners' doors to give its well-received, recycled paper-based eco. bottle containers a chance in mainstream retail markets, Oakland, Ca.-based Ecologic Brands is all set for the next stage of growth, having recently secured a US$7-million investment from several prominent venture capital investors and one of Canada's leading forest paper products manufacturers.
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