A BOLD NEW ROUNDABOUT WAY TO BETTER PACKAGING SUSTAINABILITY

摘要

Cutting corners may not always be the best route to packaging innovation, but the new revolutionary technique developed by leading Swedish pulp and paper producer SCA (Svenska Cellulosa Aktiebolaget) to produce round corrugated board packaging is an inspired example of out-of-the-box thinking on many levels. Unveiled last month, the new Arcwise packaging design combines nature's robust round geometries with the high rigidity of corrugated board is said to enable impressive package stability, while reducing the packaging weight by up to 30 per cent to improve environmental performance for a broad range of transport packaging, retail-ready and consumer packaging, according to the Stockholm-headquartered company.