Inspired packaging leverages vibrant colors to boost in-store shelf impact

摘要

As a highly diversified business, Saint-Lambert, Que.-based RICARDO Media Inc. has its finger in many different pies, including the retail food business. With many of its popular ready-to-cook meal solutions retailing through out Quebec through the IGA grocery chain, which recently bought a majority stake in RICARDO, having a vibrant eye-catching packaging to attract consumers is naturally a top priority for a company that is also involved in magazine publishing, television production, online media, food and restaurant industries.