ALTERNATIVE MEAT PRODUCTS PIONEER SERVES UP A HEARTY FEAST FOR THE EYES WITH BOLD PACKAGING UPDATE

摘要

While it may seem like the onslaught of plant-based meat alternatives has arrived and exploded out of the blue just a little while back earlier this year, companies like Sol Cuisine Inc. have been patiently waiting for their proverbial moment in the sun far longer than today's fast-growing ranks of plant-based protein converts may realize. Founded by Dror Balshine in his home kitchen in 1996, the company started out by selling tofu and other vegetarian dishes to local Ontario restaurants and foodservice operators-quickly realizing the future potential of tapping into a unique and mostly untouched market at that time.