If being cool means standing in a sea of conformity, then the three Montreal-based entrepreneurial bright minds behind Canada's first national brand of low-calorie ice cream are true masters of the big chill. Launched a little less than a year ago, the aptly named CoolWay range of ice cream is nothing less than a dream come true for countless Canadian consumers who love the taste of high-quality ice cream but dread the high calorie count and fat intake associated with one of the world's most popular and universally beloved desserts. Developed as a "guilt-free" alternative to conventional ice cream products by long-time buddies Ben-jamine Outmezguine, Noah Bernett and Dino Vas-siliou, CoolWay ice-cream is actually a triumphant remake of the trio's earlier creation called CoolWhey, which was high-protein frozen dairy treat intended for sale at fitness centers, health clubs and vitamin stores as a post-workout supplement.
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