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Milan and theMICAM: Attracting shoe lovers from all over the world

机译:米兰和MICAM:吸引来自世界各地的制鞋爱好者

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The most recent edition of Micam, held in Milan in February, attracted over 44,000 visitors. There were slightly less visitors from China and Hong Kong, due to dates that coincided with the Chinese New Year, and concerns about Brexit probably also discouraged visitors from the UK, but overall, more than 60% of attendees were from outside Italy. This confirms Micam as the most important international trade fair on the shoe show circuit. The 85th edition featured new product categories and new theme areas such as the Emerging Designer area, which was a big hit with visitors. There were also seminars to enlighten and parties enjoyed by all in attendance.
机译:2月在米兰举行的最新版Micam吸引了超过44,000名参观者。由于与农历新年相吻合的时间,来自中国大陆和香港的游客略少,而且对英国退欧的担忧也使来自英国的游客望而却步,但总体而言,超过60%的与会者来自意大利以外。这证实了Micam是鞋展巡回赛上最重要的国际贸易展览会。第85版介绍了新产品类别和新主题区域,例如“新兴设计师”区域,这在访问者中倍受青睐。也有启发性的研讨会和与会者共同参加的聚会。

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    《Canadian footwear journal》 |2018年第3期|15-15|共1页
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