Agile Product Development: Managing Development Flexibility in Uncertain Environments

摘要

Many companies appreciate the importance of agility in executing business processes. While academic research has established a link- age between flexibility and firm competitiveness, thus far it has focused primarily on manufacturing and strategic flexibility. But another business process has a clear and compelling need for flexibility as well: product development. This article examines what development flexibility is, how it can be quantified, how it enhances performance, and how it can be introduced into an organization.