Global Sporting Events Provide Test for Broadcasters in Media World

摘要

2010 will be a big year for sports fans, with the landscape punctuated by two global events - the Winter Olympics in Vancouver in February and the WorldrnCup in South Africa in June and July. With audiences for these events likely to reach billions, the pressure will be on broadcasters to deliver content to a variety of platforms, and satellite technologies will play a key role in bringingrnseamless, high-quality HD coverage of these events to different platforms.