IS THE FTC DEFENDING GOLIATH?

摘要

It is nixing a merger of Heinz and Beech-Nut, competitors of giant Gerber in the baby-food industry. Gerber Products Co. is the behemoth of baby foods. Enjoying nearly religious brand loyalty, its share of the $1 billion market for mushy fruits, meats, and vegetables has steadily climbed from 67.1% to 72% over the past five years.