NEGOTIATING EUROPE'S CURVES

摘要

When Nissan Chief Executive Officer Carlos Ghosn sets his targets, rivals take notice. The Renault veteran turned Nissan Motor Co. around in two years, transforming the once floundering Japanese group into the industry's most profitable carmaker after Porsche. But Ghosn (nickname: le cost-killer) needs new worlds to conquer. On Nov. 29, he flew to Nissan's Sunderland (England) plant as the first updated Mi-era minicar rolled off the assembly line. There he declared his new goal: boosting Nissan's car sales in Europe 20% by 2005. "We know it's extremely competitive, but Nissan is committed to the European market," Ghosn says.