The Best Product Designs of the Year: Winners 2004

摘要

The global recovery is gaining traction, and at corporations around the world, high-octane design is fueling the strong rebound. Whether it is with breakthrough new products, hybrid combinations of older ones, or research into rethinking the entire consumer experience, companies are using design to generate sales and profits. The 2004 winners of the Industrial Design Excellence Awards (IDEA) demonstrate that design is playing a critical role for corporations as they turn away from cost-cutting survival tactics to return to strategies of growth. The annual contest, sponsored by BusinessWeek and juried by the Industrial Designers Society of America, is usually full of surprises.