HOWDO YOU SELLA GOLF LEGEND? VERY CAREFULLY

摘要

Maybe it's just coincidence, but the actor who portrays Jesus in Mel Gibson's The Passion of the Christ now has top billing in a movie about another famous figure whose followers can be pretty fanatical themselves. Their religion is golf, and the movie star-ring Jim Caviezel is Bobby Jones: Stroke of Genius, opening on Apr. 30. To golfing purists, Jones is the epitome of the game as it was meant to be played―with mental acuity, physical grace, and immeasurable class. So when he dropped in his last tournament putt 74 years ago, Jones probably never dreamed that someday his signature would be on a bottle of shower gel and his image would be the engine of a thriving little empire. And the business of Bob Jones figures to get even better after the feel-good movie hits theaters.