The zoom machine at chrysler

摘要

When chrysler Group Chief Executive Dieter Zetsche grabbed an electric guitar out of a musician's hands and smashed the glass concealing the Dodge Caliber concept car on Mar.1,he jolted the genteel Geneva International Motor Show.While the stunt was a ploy to publicize plans to launch the Dodge brand in Europe next year,it also signaled the return of a brash exuberance that characterized the Chrysler of yore.