On Jan. 19,1990, Robert D. Ingle, then executive editor of the San Jose Mercury News, wrote a remarkably prescient memo to his bosses at the newspaper chain Knight Ridder. Typing at night in his breakfast nook on an Apple II PC, he envisioned that a global information network would emerge, giving rise to all manner of online communities. And he proposed an online service, Mercury Center, aimed, his memo said, at "extending the life and preserving the franchise of the newspaper."rnThis was nearly four years before programmers created the first Web browser and long before Google and social networking exploded onto the scene, yet Ingle seemed to anticipate much of what would come. He laid out strategies for the entire chain: Give information to readers however they wanted it, integrate the print and online operations, and dream up new forms of advertising. "I saw the Internet as a great opportunity, but also as a great threat," says Ingle, who retired in 2000.
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机译:1990年1月19日,时任《圣何塞水星新闻》执行主编的罗伯特·英格(Robert D. Ingle)向报纸连锁店奈德·里德(Knight Ridder)的老板们写了一封非常有先见之明的备忘录。他设想在晚上在Apple II PC上的早餐角打字,他设想将出现一个全球信息网络,从而产生各种形式的在线社区。他的备忘录中说,他提出了一项在线服务,即水星中心,旨在“延长寿命并维护报纸的特许经营权。”这距离程序员创建第一个Web浏览器将近四年了,而Google和社交网络才爆炸了很久。到现场,然而英格尔似乎可以预见到很多事情。他为整个链条制定了战略:向读者提供所需的信息,整合印刷和在线运营,并构想新的广告形式。英格尔(Ingle)于2000年退休,他说:“我认为互联网是巨大的机遇,同时也是巨大的威胁。”
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