These are heady times for Wal-Mart. The Bentonville (Ark.) retailer has been enjoying double-digit profit growth and strong sales as bargain hunters crowd its aisles. Its stock is up about 20% since the start of the year. And shoppers like Sal Garcia of Downey, Calif., are joining the growing ranks of loyal customers. "Look," says Garcia, 52, putting the last of 10 shopping bags into the trunk of his Lexus," all that for $54!"rnWal-Mart's turn in fortunes has as much to do with a shift in strat -egy as with the economic downturn. After years of stuffing a wider array of products into stores to broaden its appeal, the $375 billion mass merchant is simplifying its look and drilling down prices of its most popular products. "You'd swear the only reason they're having any success is the economy and customers trading down," says analyst Daniel T. Binder of Jefferies & Co. "But the company has done a lot to help the consumer make that decision."
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机译：对于沃尔玛来说，这是令人欣喜的时刻。 Bentonville（Ark。）零售商一直在享受两位数的利润增长和强劲的销售，因为讨价还价的人挤在过道上。自今年年初以来，其股价已上涨了约20％。像加利福尼亚州唐尼的Sal Garcia这样的购物者也加入了不断增长的忠实顾客行列。 “看，” 52岁的加西亚说，将10个购物袋中的最后一个放到了雷克萨斯的行李箱中，“仅需54美元就可以了！” rn沃尔玛的命运之交与分层策略的转变和经济不景气。经过多年将各种产品塞入商店以扩大其吸引力之后，这家价值3,750亿美元的大型商人正在简化外观并降低最受欢迎产品的价格。杰富瑞（Jefferies＆Co）的分析师丹尼尔·T·宾德（Daniel T. Binder）说：“您发誓，他们取得任何成功的唯一原因是经济和客户的交易下降。但是，该公司已经做了很多努力来帮助消费者做出这一决定。 ”
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