How do you make a big change at your company when your senior managers beg to differ? Do you try to convince them? Hear them out? Assert yourself? Gain some insight by watching BusinessWeek.com's latest Interactive Case Study, and find out how GE CEO Jeffrey Immelt got his company behind ecomagination, a campaign to boost clean technology in all of its businesses. Then play CEO and see how you might have handled the situation. Look for a new case study each week at businessweek.com/managing as we bring you real scenarios relating to managing your career, your team, your company, and your board of directors.
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