HOWARD SCHULTZ'S GRANDE CHALLENGE

摘要

There was joy in coffeeville when Howard Schultz returned as CEO of Starbucks on Jan. 7. "Uncle Howie to the rescue!" wrote one visitor to Star-bucksgossip.com, a blog popular with the coffee chain's baristas. Wall Street echoed the sentiment. After a year of declines, shares rose by more than 8%, to 19.86 on Jan. 8.