Blasting Away at Product Placement

摘要

Nothing infuriates Corie Wright more than when a TV network and advertiser try to sneak a product pitch past viewers. Case in point: Elisa and Jack of 30 Rock fame discussing whether McDonald's McFlurry is the best dessert in the world. "It's egregious and deceptive," says Wright, a lawyer and policy adviser for Free Press, a nonprofit activist group. "Product placements don't allow us to have the usual veil of skepticism we have when we watch a standard commercial."