Time (Inc.) for Parting?

摘要

By announcing plans-finally-to spin off AOL, Time Warner CEO Jeffrey Bewkes has dealt with one longtime problem child. But another remains in the fold, one that complicates matters by lending its name to the corporate moniker. What to do with Time Inc. ? It's America's largest magazine group, posting operating income last yearrnof $779 million on revenue of $4-6 billion, and it owns titles as important to consumers and advertisers as People, Fortune {a BusinessWeek competitor), In Style, and Sports Illustrated. But these days "largest magazine group" is not a description you want appended to your company. Time Inc.'s ad revenues shrank 30% in this year's first quarter, compared with the year previous, after falling 20% in the last three months of '08.