The two thirtyish founders of Web video production company EQAL, Miles Beckett and Greg Goodfried, are too media-savvy to boast they've cracked the code for minting big hits from serialized short online videos. Nevertheless, this is what their business (say "equal") is based on, and it's why CBS is paying them to create a Web series offshoot of the network's upcoming mystery show Harper's Island. (EQAL's Web series, called Harper's Globe, will make its debut on Mar. 18, about a month before the show hits the airwaves.)
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