Audi: Taking a New Route in the U.S.

摘要

During a family vacation driving up the California coast last August, Audi Chief Executive Officer Rupert Stadler was displeased by what he saw-or more precisely, didn't see-on the streets of America's most affluent neighborhoods. "I simply see too few vehicles with the four rings when I am driving on the highways there," Stadler says, referring to Audi's iconic logo. "We still have work to do." That's a humbling realization for the brand that surpassed BMW and Daimler's Mercedes-Benz in luxury sales in Europe last year.