An Expensive Face-Lift On Burger King's Menu

摘要

When Joyce Jacaruso Castillo grabbed a quick coffee at a McDonald's in Manhattan last month, she was wowed by the low lighting, cushioned stools, and piped-in bossa nova music at one of the chain's newly remodeled units. The 69-year-old New Yorker doesn't feel the same vibe at rival Burger King, however. "McDonald's is more uplifting," she says. "Burger King is so blah."