The British Upstart Challenging P&G

摘要

Bart Becht spent $3.89 billion on condoms and foot care last month. Becht is not a man of unusual proclivities. He's the chief executive officer of Reckitt Benckiser, one of Britain's most successful companies. On July 21, he announced the biggest deal of his career: the purchase of SSL International, maker of Durex condoms and Scholl foot products. The acquisition is meant to shore up Reckitt's revenue growth, which at 18 percent last year was higher than that of any consumer-products rival.