DRESS SHRT

摘要

J.Crew, the haute prep retailer in the midst of a menswear renaissance-the chain was sold for $3 billion in late 2010-makes dozens of styles of dress shirts. Its most popular: the Thomas Mason fabric point-collar dress shirt in white, which accounts for a fifth of its top*of-the-line shirt sales. Why are people going nuts over a simple white button-down that sells for $135? It's complicated.