When Sam Greenberg got the call in the fall of 2003, he was sitting in his office at the East Texas purveyor of smoked turkeys his father founded during the Great Depression. A producer from The Oprah Winfrey Show was on the line to see if Greenberg would give 400 of his hickory-smoked fowl away to a studio audience. As they talked, Greenberg glanced out his window onto the sales floor and saw dumbstruck employees staring at him. One held up a sign that read: "Oprah's on line three."
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