Puma Is No Longer a Sneaker. It's a Lifestyle

摘要

When Puma transformed a venerable soccer cleat made famous by Brazilian footballer Pele into a sneaker in 1998, the shoe known as the King sparked a global fashion sensation and an eightfold surge in Puma revenue in as many years. Yet ever since the German sporting-goods maker was bought by French luxury house PPR in 2007, the brand has performed like David Beckham during his Los Angeles Galaxy years.