Southern Exposure

摘要

Custo Brasil can be strictly translated as "the cost of doing business in Brazil," but the saying refers as much to knowledge of the culture, extensive red tape and complicated tax law as it does actual currency. In other words, business in Brazil can be complicated- but the rewards are many. That's exactly why Ed Navarro, the Head of International Operations for Starr Companies, sees a trove of business potential in Brazil, a country of nearly 200 million people.