A new name for a new chapter

摘要

Kraft Foods has chosen a new name for the global snacks business it's spinning off later this year: Mondelez International. Pronounced "Mohn-dah-LEEZ," the name combines a derivation of the Latin word for "world" and an expression meant to evoke the word "delicious," according to a statement. The Northfield (III.) company bucked the trend of hiring outside consultants to conjure up a moniker. Instead, it chose "Mondelez" from among 1,700 suggestions made by more than 1,000 employees.