Trying to Build the Next Amazon-in Nigeria

摘要

When Gbemiga Omotoso bought a Samsung tablet last year, he handed over his cash to a man in a van. The transaction wasn't illegal, though. It's part of online retailer Jumia's attempt to adapt its operation to the unique challenges of selling in Nigeria. With many of the country's 160 million residents suspicious of paying online-yes, they get those fraudulent e-mails, too-the Lagos-based retailer wins over skeptical shoppers by accepting payment on delivery and offering free returns. "It's very important that people know it's not a scam," says 29-year-old co-founder Tunde Kehinde. "Even though they want to buy, trust is still a very, very big issue."