Small to Big The RealReal

摘要

After watching a friend snag fabulous deals on a Chanel coat and a Louis Vuitton handbag while shopping at a high-end consignment store, Julie Wainwright set out to replicate the experience online. TheRealReal.com, which she launched i in March 2011, sells secondhand designer clothes, shoes, and accessories. It marries the deep discounts shoppers can get on EBay with the slick presentation of flash-sale sites such as Gilt.com. For Wainwright, 56, whose resume includes a stint as chief executive officer of the defunct Pets.com, the perennial challenge has been getting enough inventory to meet demand.