Selling Obamacare From the Back of a Semi

摘要

On Oct. l, the day Obamacare's insurance marketplaces launched, a 50-foot tractor-trailer pulled up outside a clinic in a North Philadelphia strip mall to sell health insurance. Independence Blue Cross had converted the truck into a retail store on wheels, adorned with the company's "Live Fearless" slogan and staffed with 15 salespeople ready to enroll customers on the spot through the marketplaces. The insurer is scheduled to visit 100 events in 90 days and plans to park the truck outside churches, zoos, and 76ers games to get in front of Pennsylvanians.